Every day, you log in to the website and check how effective the fundraiser is? Initial interest from donors tends to wane over time. This is normal. Instead of losing hope of raising the necessary funds, take action. Find out what to do when your fundraiser stalls and why it’s worth seeking the foundation’s help when organizing a fundraiser for medical treatment.
Why isn't the fundraiser working?
You set up a fundraiser yourself, check your subaccount, and there no donations? A doesn’t always go as planned. Very often, fundraising relies on initial interest from donors. Over time, the number of donations decreases, and sometimes the counter even stops. This is quite stressful for anyone who urgently needs financial support.
Why isn't anyone donating to the fundraiser?? There could be several reasons. For example, the duration and purpose of the fundraiser. If the fundraising goal is high and the process drags on, a natural reaction among donors is a decline in interest, or perhaps even a loss of hope that the campaign’s success.
You might also be making mistakes while running your fundraiser. Don’t worry—everyone makes them. Fortunately, they can be easily fixed. What kinds of situations are we talking about? The most common mistakes in fundraising are:
- an inappropriate title, description, or photo for the fundraiser,
- lack of transparency in the fundraising process,
- poor promotion of the fundraiser or a complete lack thereof,
- no updates to the fundraiser,
- no acknowledgments for donors.
Should the fundraiser be organized independently or with the help of a foundation?
Organizing and running a fundraiser on your own is quite a challenge. Especially if you haven’t had any experience with fundraising on a larger scale. A fundraiser not only requires time but also expertise—for example, in how to promote it online. If you’re also running it on your own behalf, you have to juggle all the day-to-day matters related to diagnosis and treatment. In such a situation, it’s easy to make mistakes that could cost you people’s interest in the fundraiser.
If you’re planning to start a fundraiser for medical treatment or need help setting up a new one because your current one hasn’t yielded the expected results, take advantage of the knowledge and experience of our cancer foundation. At Cancer Fighters, we’ve been helping our beneficiaries successfully raise funds for years. Join us and simply let us help. We’ll take care of organizing and promoting the fundraiser, so you can focus on what matters most—getting well again.
Are you worried because the fundraiser you set up on your own isn't working, and you're afraid the next one will end up the same way? Our foundation often hears from people whose current fundraiser has stalled. When we talk to them, we see how the person in need is losing faith in the possibility of receiving treatment or rehabilitation. We see how their motivation to fight for their health or life is dwindling. Our mission, as an oncology foundation, is to restore their faith in a better tomorrow. How do we do this? By doing what we do best—supporting them in effectively raising funds on our fundraising platform.
Check out: fundraisers for cancer patients.
What should you do if no one donates to the fundraiser?
A fundraiser launched with the foundation’s help may also get off to a “strong start” followed by a temporary slowdown. This kind of thing happens. However, we have proven methods for how to get the fundraiser going again.
We always tell our clients one thing: don’t act on impulse, and don’t end the fundraiser early. Instead, we can take corrective action and create a plan for increase donations and encourage potential donors to support us. How do we do it? Here are the 5 principles that guide us.
- Make sure to keep the fundraiser up to date.
- Work on your communication with donors.
- Create new content to boost your fundraiser's reach.
- Reach out to the people who have already supported the fundraiser and ask them to contribute again.
- Engage the community.
1. Update: how to make your online fundraiser more effective
To keep your audience engaged and increase donations, be sure to update your fundraiser regularly. Keep donors informed about the amounts raised and the next stages of treatment or rehabilitation. Add the latest test results, a new photo, or a doctor’s report. These actions demonstrate that you are using the funds raised. The donor knows what their contributions are being used for and what is happening with the person they are supporting.
2. Fundraising effectiveness and communication with donors
When describing your story, be credible and transparent. When creating a fundraiser for our beneficiaries, we emphasize the importance of providing an accurate description of the fundraiser and specifying the exact purposes for which the beneficiary will use the funds raised. Together, we thank you for every donation and share. We focus on a clear, simple message. We avoid dramatic descriptions, details, and metaphors.
If you have social media accounts, reply to comments on your posts. Stay in touch with your audience.
3. Fundraising promotion – new PR materials
Are you wondering how to promote a standing fundraiser? If you’ve been constantly adding the same link to your posts, don’t be surprised that the fundraiser hasn't gained any traction. To keep your fundraiser from losing traction or to reach a new audience, you should regularly create new promotional content. This could be a poster, a photo, or a description promoting the fundraiser. A good approach is to test different types of posts on social media—a video, a reel, a short post, or a photo with a quote—to see which format gets the best response from your audience.
Ask your family and friends for help and ask them to share the new content. At Cancer Fighters, we partner with local media and influencers. A campaign ambassador will certainly help you reach new audiences and increase the effectiveness of your fundraiser.
4. Request for renewed support
How can I speed up the fundraising process? From experience, we know it’s worth reaching out to people who have already helped you. Thank them for their support so far and describe how it has impacted your treatment. It’s important to keep donors informed about the current status of the fundraiser and how much more is needed to reach the next goal. How can your donors support you again? This could involve either making a donation or sharing the fundraiser.
5. Community Engagement
Leverage the power of your network and the local community. Organize charity events to raise funds. Don’t forget about the online community, either. You can create an online event. There’s just one requirement—you need to have social media accounts. Facebook, Instagram, and TikTok are platforms that bring together many users across different age groups. Every share of the fundraiser, every like on a post, and even every comment that boosts the fundraiser’s reach counts.
How to make your online fundraiser more effective – ask a foundation for help
No one has to—or should—face the battle against cancer alone. Are you or a loved one battling cancer and in need of funds for treatment? Reach out to a cancer foundation for help.
Check out: how to choose a cancer foundation.
The Cancer Fighters Foundation is a place where anyone battling cancer can count on the support they need—whether it’s practical, financial, or emotional. If you use our foundation’s fundraising platform, you’ll receive the necessary assistance in organizing and promoting your fundraiser. For years, we have been collaborating with the media and influencers, thanks to whom we can reach a wide audience with our request for help. Contact us and let’s create an action plan that will increase theeffectiveness your fundraiser.
